Built for roofing contractors

Your website should be
booking inspections
while you're on the job.

RoofIQ puts an instant roof estimator on your site — so homeowners get a price, you get a lead, and the job gets booked. No chasing. No missed calls.

Start Free — No Card Required See how it works ↓
Ridgeline Roofing
Free Instant Roof Estimate
Step 3 of 4 — Your Estimate
$14,800 – $19,200
Includes labor, materials & permit · ZIP 85021
Medium home
Medium pitch
Better quality
Get your free consultation
Your name
Phone or email
Connect me →
60 sec
For a homeowner to get an estimate
5 min
To install on any website
1 job
Covers the cost of RoofIQ for years
$0
To try it on your real site first
The problem every roofer has

Your website is leaking leads
every single day.

Homeowners visit your site, can't get a quick answer on price, and go find someone who gives them one. That someone is your competitor.

❌ Without RoofIQ
😤
Homeowner visits your site, sees no pricing, leaves in under a minute
📞
You chase leads manually — call, leave voicemail, repeat
💸
Paying $50–300/lead on Angi or HomeAdvisor for the same homeowners visiting your site for free
⏳
Slow response time — by then, homeowners have often already called someone else
🤷
No way to know if a storm hit their area or if insurance might apply
✅ With RoofIQ
⚡
Homeowner gets a ZIP-adjusted, pitch-corrected estimate in 60 seconds
📲
You get an SMS the moment they submit — with their estimate and contact info
📅
They book an inspection slot before leaving your site
🛡
Storm damage flagged automatically — cross-checked against NOAA weather data
🤖
24hr and 72hr follow-up texts sent automatically if they don't book
Your leads dashboard

See every lead, every estimate, every booking — in one place.

The locked row at the bottom is what makes contractors upgrade. Seeing the estimated value of homeowners who slipped through is a different kind of motivation than a feature list.

RoofIQ
Ridgeline Roofing · May 2026
$187K
Est. pipeline
12
Leads
34
Estimates
📅 Booked
Jane S.
ZIP 85021 · Large · Steep · Tue May 20 10am
~$22,400
🛡 Insurance
Marcus T.
ZIP 85032 · XL · Hail event flagged
~$31,200
🔥 Hot
Diana R.
ZIP 85016 · Medium · Roof 20+ yrs old
~$18,700
🔒
22 visitors ran estimates but didn't submit Upgrade to Growth to re-engage these visitors
Unlock →
Simple, transparent pricing

Start free. Upgrade when it pays for itself.

One closed job covers the cost of RoofIQ for years. Every tier is built to prove its value before asking for more.

Starter
See if it works on your site before spending a dollar.
Free
25 estimates · 14 days
▼
✓ Live estimator on your site
✓ ZIP-adjusted pricing
✓ Pitch-corrected estimate
✓ 25 free estimates to try it
— Your logo & brand colors
— Lead capture & alerts
— Appointment booking
No card, no commitment. Paste one line of code and the estimator is live on your site. See it work in the real world before making any decision.
Get the Free Trial
Essentials
Your brand. Your leads. No monthly fee.
$297
one-time · no monthly fee
▼
✓ Everything in Starter
✓ Your logo & brand colors
✓ Unlimited estimates
✓ Lead capture (name + contact)
✓ Email alert on every lead
✓ PDF estimate emailed to homeowner
✓ Setup call — live in 5 minutes
— SMS alerts
— Appointment booking
— Leads dashboard
Pay once. Yours forever. One lead that converts covers this cost many times over. No subscription, no risk — and we'll set it up with you on a call.
Get Essentials — $297
Pro
AI follow-up, storm intelligence, and multi-location.
$297
one-time + $149/mo · cancel anytime
▼
✓ Everything in Growth
✓ AI SMS follow-up (24hr, 72hr, 7-day)
✓ NOAA storm event verification
✓ Insurance lead conversation starters
✓ Multi-location / franchise support
✓ Quarterly pricing calibration call
✓ Priority support — 4hr response
Built for contractors who run a real operation. Storm intelligence alone can surface insurance-eligible leads before your competitors even know the storm happened. In a busy storm season, Pro can pay for itself many times over.
Get Pro — $297 + $149/mo
The upgrade path

You'll upgrade yourself. Here's how.

Every tier proves its value before the next one becomes obvious. This is the arc most contractors follow.

0
You install the free trial

Takes 5 minutes. You paste one line of code and the estimator is live. You tell yourself you'll check on it — and forget about it.

1
A homeowner runs an estimate at 11pm

You check your site analytics the next morning. Someone spent 4 minutes on your site and ran an estimate. You didn't get their contact info — the trial doesn't capture leads. That's the trigger.

→ Upgrade to Essentials · $297 one-time
2
First real lead comes in — by email

A homeowner submits their contact info. You see the email 3 hours later when you check your inbox. By then they've already scheduled with someone else. You start wishing you'd gotten a text.

→ Upgrade to Growth · + $79/mo
3
You open your dashboard and see the locked row

Twenty-two homeowners ran estimates this month and never submitted contact info. The dashboard shows their estimated value but locks the re-engagement tools. That number stays in your head.

→ Upgrade to Pro for AI follow-up · + $149/mo
4
A storm hits your market. RoofIQ flags the leads.

Homeowners who flagged storm damage get cross-checked against NOAA data. Their leads are surfaced with context for your call. You're having informed conversations before most contractors have even heard about the storm.

Pro exclusive — Storm Intelligence

Insurance claims can yield higher job values. We help you spot them.

When a homeowner flags storm damage, RoofIQ checks NOAA weather event data for their ZIP. If a qualifying event occurred, you get the lead flagged and a suggested conversation opener — so you're prepared before the call.

🌩
NOAA storm event cross-reference Weather data matched to the homeowner's ZIP and reported timeframe — gives you real context
📋
Suggested conversation opener included A starting point for the call — actual coverage always depends on the homeowner's policy and adjuster
⏱
First to inspect is usually first to close Storm-affected homeowners move fast — being prepared before the first call puts you ahead
🛡
Marcus T. — Storm Damage Flagged Submitted via RoofIQ · May 14, 2026
✓ NOAA Match
85032 · Phoenix, AZ
~$31,200
Hail · May 9, 2026
1.25" diameter

"Hi Marcus, we pulled weather data and there was a hail event near your area on May 9th. It may be worth a free inspection to see if there's any damage worth documenting for your insurer. When's a good time to come take a look?"

Actual coverage depends on the homeowner's policy, deductible, and adjuster assessment. This is a starting point, not a guarantee.
Run your own numbers

Does RoofIQ pay for itself?

Put in your numbers. See the math.

—
—
—
Enter your numbers above to see your ROI.
Assumes ~3% of visitors engage the estimator and ~35% submit contact info. Results vary based on your market, traffic quality, and follow-up speed. This is a projection, not a guarantee.
What success looks like

Real scenarios from roofing contractors.

RoofIQ is early-stage. These scenarios reflect realistic outcomes based on how the tool works — not verified customer data. We'll replace these with real contractor stories as we grow.
🏠
The contractor with steady site traffic
A roofing company with 400 monthly visitors and a 25% close rate could expect 4–5 qualified leads per month from the estimator alone — from traffic they're already paying for through SEO or ads.
✓ Est. 4–5 leads/mo from existing traffic
📲
The contractor who responds fastest
Research on lead response consistently shows contact rates drop sharply after the first hour. SMS alerts let contractors respond within minutes — which is often the difference between winning and losing the job.
✓ Fast response = higher contact rate
🌩
The contractor in a storm market
In storm-active markets, contractors who identify insurance-eligible leads early get to the homeowner first. Being first to the inspection is typically the highest-leverage action in a post-storm market.
✓ First to inspect = highest close rate

One lead pays for this.
Many times over.

Start free. No credit card. Live on your site in 5 minutes.

Start Free Today → Talk to us first